How to Run Impactful Direct Mail Campaigns with PFL

Did you know that direct mail marketing is preferred by 73% of consumers and that its open rates can go as high as 90%? In fact, direct mail ROI is actually higher than ROI generated from paid search or display ads.

Finally, something postal workers and business owners can get excited about!

In this webinar, we’ll be joined by PFL’s Partner team who will share their top tips for running a successful direct mail campaign. Don’t miss out on this chance to learn how to drive more business and keep your brands on top of mind with customers.

What you will learn:

Tips for segmenting your contact database for direct mail campaigns
How to create eye-catching mailers with clear CTA’s
How to measure direct mail performance
Best practices for integrating direct mail messaging into your other marketing efforts

Meet your speakers

Samantha Yarborough

Director of Partnerships

PFL

With nearly a decade of experience in marketing, branding, and design, Sam approaches her clients and customers with strategy, creativity, and results. Having been a customer, marketer and now a Martech Strategist, she has a unique ability to bring empathy and solutions to every part of your funnel. Calling on her background in advertising, Sam knows the best marketing strategies are timely, impactful, personalized, and result-oriented – building lasting rapport with your clients.

Marne Reed

Chief Evangelist

PFL

Marne Reed is the Chief Evangelist and an 18-year veteran at PFL. She is an authentic leader tasked with guiding PFL’s expansion into enterprise software solutions, which includes the creation of a category called Tactile Marketing Automation (TMA). She is passionate about customer and team empowerment. Not afraid of a good business or personal challenge including raising 4 boys. She loves a fine glass of wine and relaxing with her therapy chickens.